• Export strategy
  • Market penetration activities
  • Feasibility study process

Case A: Establishment of sales subsidiary in China for supplier to the marine industry

Customer challenge:
Instead of agent solution, the company wanted deeper involvement in the Chinese market to get closer to the customer and larger margins when selling products to Chinese customers.

Global House service:
For supplier to the global marine industry, Global House fundraised 35.000 EUR for the feasibility study regarding establishment of sales subsidiary in China. Travelled with the customer to China, made report for establishment of subsidiary in China and completed a strategy seminar at the company in the Southern part of Denmark.

Results:
When the feasibility study was completed, the company established a subsidiary in Ningbo south of Shanghai.

Benefits obtained by customer:
Global House assisted the company to make the deep involvement decision and establish their own sales subsidiary in China. Establishing their own subsidiary, the company increased their knowledge about the market, got closer to their customers and improved the profit when selling products on the market.

Case B: Establishment of logistic center in Eastern Europe for food processing company

Customer challenge:
The company needed a logistics center in Eastern Europe to manage distribution for the North European market.

Global House service:
Our customer in the food processing industry wanted to move their logistics center to Eastern Europe. Global House developed a geographical optimization model for optimal country/region selection for establishment of the logistics center in the Eastern European region. Global House analyzed 11 countries/regions with the model and suggested North West Poland as best choice for establishment.

Results:
The company chose to establish the logistics center in Poland.

Benefits obtained by customer:
Global House made the analyses and assisted the company to make the decision regarding establishment of new logistics center in Eastern Europe. The company established a low-cost logistics center in geographically optimized location for distribution to North Europe. The company saved costs on wages and transport.